RateBrain.com Privacy Policy
This policy explains what information RateBrain collects when you visit the site or join an email list, and how it is used.
What information do we collect?
If you sign up for one of our services (e.g. Weekly Top 5 Rates, Rate Alerts) you may be asked to enter your e-mail address. You may, however, visit our site anonymously.
We use Google Analytics to count visits and see which pages are useful. It sets cookies in your browser and receives your approximate location, derived from your IP address, along with the pages you view. We use it only to understand how the site is used in aggregate. You can prevent it entirely with the Google Analytics opt-out browser add-on, and the site works exactly the same with it blocked.
Some pages show an advertisement served by Google AdSense. Google and its partners use cookies to serve ads based on your visits to this and other websites. You can turn off personalized advertising in Google's Ads Settings, or opt out of third-party vendors' use of cookies for personalized advertising at aboutads.info. Visitors in the European Economic Area, the UK and Switzerland are asked for consent first. The rates and every other part of the site work the same with ads blocked.
We also count visits ourselves, and that counting uses no cookies. To tell one visitor from another within a single day, we store a one-way hash of your IP address and browser description mixed with a random value that changes every day. Your IP address itself is never stored. After two days we delete both the per-visitor records and that day’s random value, so all that remains is a daily total that cannot be traced back to anyone. If your browser sends a Do Not Track signal, we do not count you at all.
We sometimes test different wording on a button, such as the one for setting a rate alert. Your browser picks one version at random and remembers it in its own storage, on your device, so you see the same wording each visit. We count only how often each version was shown, clicked and completed; nothing that identifies you is stored or sent. With Do Not Track on, you always see the usual wording and are not counted.
Our emails contain a tiny invisible image that tells us when an email is opened. RateBrain counts these opens only as a total for each send: the image’s address carries a random code that is not linked to your email address, so we can see how many people opened a weekly email, but not who. Our email provider, SendGrid, also records opens for each address, which helps us keep our list healthy. Links in our emails go straight to RateBrain and are tagged only with the email they came from, never with who received it. You can stop opens being counted by turning off images in your email app.
We do not show ads, and we do not sell your personal information.
What do we use your information for?
Any of the information we collect from you may be used in one of the following ways:
- To personalize your experience (your information helps us to better respond to your individual needs)
- To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you)
- To send periodic emails (you may opt-out)
Do we use cookies?
Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers' systems to recognize your browser and capture and remember certain information.)
We use cookies to understand and save your preferences for future visits and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
Do we disclose any information to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Third party links
Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
California Online Privacy Protection Act Compliance
Because we value your privacy, we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act.
Your Consent
By using our site, you consent to our privacy policy.
Changes to our Privacy Policy
If we decide to change our privacy policy, we will update the Privacy Policy here on this page